Coach Phil Hughes: SEO Copywriting

Web Copywriting is distinctly different from writing sales copy for the offline (Brick-and-Mortar) World. Copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) don't necessarily transfer to web copywriting. In fact, lots of times it's actually the worst thing you could do.

There's a reason we have 'offline' and 'online' copywriting...The Web has a culture all its own. It's own mindset, psychology, even its own language. What works well in offline marketing does not necessarily work in online marketing. Web Copywriting involves three key marketing points for success: Get FOUND, Get a List and Get Sales. All three are CRITICAL to success online. If you have no recognition by search engines like Google, MSN or Yahoo or New Media sites like Twitter, MySpace and Facebook, you will have to PAY to have people visit you (which can also be very effective...if WRITTEN correctly).

Get found but don't invite that prospect to become part of your online community, and you have no way of marketing to that person again. And if you have copy that can't close the sale...the other two marketing pillars don't really matter that much. As marketing great Zig Ziglar once said, "Nothing happens until somebody buys something."

Face-to-face a salesperson gets 'buying signals' from the prospect that tells him it's time to close the sale. Online, there aren't any that you can 'see'. So, more often than not, the sales pitch is made too soon, or sometimes...not at all. Good web copy prepares the web visitor to buy. Combine convincing web copy with professionally prepared web video and you have your own electronic sales force On Call 24hrs a day.

The question is not "How much does seo copywriting cost?"...but "How much will it cost you NOT to use it. If you have traffic now but it's not converting to sales you need to ask yourself, "How much money am I leaving on the table?" Internet business is growing at an exponential rate, and the costs of marketing online using seo copywriting strategies are a fraction of the costs in the brick-and-mortar world. The Internet is Here To Stay. Millions of people are online everyday looking for answers to their problems...answers you have. That is exactly what good SEO Copywriting is all about. So only one question remains, "Isn't it time you told somebody?"

Coach Phil Hughes